Start your year with the Rolex 24 Race in Daytona Beach! Experience 24 hours of all-star drivers including IMSA regulars plus drivers from other popular races such as NASCAR, IndyCar and Formula 1 for a one-of-a-kind racing event. Start planning your next memory-making getaway with the best Daytona Beach hotel for the races. Take advantage of our best rates on oceanfront rooms for the Rolex 24 weekend with prices starting at $249* per night plus resort fee and tax.